Live long and PROSPER.
1 post • Page 1 of 1
Start a men's make up company based on styles developed by Korean boy bands. Get them to become your spokespeople and "face of the brand" for positive PR. Emphasize the brand name "GLO", embodying "radiant masculinity with a hint of femininity". Sell it at upscale men's stores. Market in GQ magazine. Start off guerilla style and get the boy bands to use it first. Then get the Western boy bands to adopt it. Sell it as "warrior paint". Stuff that gives girls "wet nightmares". Price it reasonably, but at the high end. Do demos on the street in fashion districts around the world. Get people to do photos with hashtag #GLO.